Mother New York (Design) - Head of Digital Production

For Zaha Hadid's first permanent building in New York, we created teaser and launch sites in order to help our client sell the residences of a structure which did not yet exist.  

The teaser site was a rendering of a paper model used by Zaha Hadid's team to show how the sunlight would play in shadows as it moved over the building, activated by user scroll.  

The informational launch site let the imagery and renderings speak for themselves in an elegant Tumblr-like format.