ARMADA - Co-Founder and Executive Producer

At ARMADA we worked on several direct-to-brand projects where we were able to produce projects from concept to completion. This usually included creative ideation, production, and post-production. Uber Eats was a great partner to work with to concept this fun spot and bring it to life. It demonstrates their enhanced animated UI and a new product feature that shows users just how long they have to do the other good stuff in their lives before their food arrives.

We worked with director and creative Mary Dauterman and the Uber Eats team on this social-destined spot with best practices in mind including the swipe-stopping adorable pup in the first frames.

We produced several versions for social platforms and still photography as well.