ARMADA - Co-Founder and Executive Producer

We partnered with the Samsung team at R/GA to shoot five unboxing videos as well as still photography for the Samsung Galaxy Note 9 in five towns and two countries over a month, working with famous Fortnite gamers including Ninja, the most famous gamer in the world, and Harry Kane, captain of the UK’s World Cup soccer team.

It was important to the clients to have a light crew footprint and to maintain a balance in creating polished content that still resonated as authentic with the influencers’ audiences.

The agency engaged editorial partner Whitehouse to edit on location for same-day release on the influencers’ social channels. Ninja’s Youtube video post alone garnered over 6MM views in one week. It was a great and fun team effort.

The content we created ranged from still images and boomerangs to stories and videos for Instagram, Youtube, Twitch, and more. Total views exceeded 30MM.

The anthem unboxing video made the list for Top 10 Most Popular Global Video Ads for Cannes 2019.

The content project was part of a larger R/GA campaign releasing the Galaxy Skin in Fortnite, a skin that players could wear to become Galaxy Man. The campaign went on to win a D&AD Pencil and a Mobile Webby.