Goodby, Silverstein & Partners - Sr. Interactive Producer

Creating the first in-browser augmented reality, we launched an infographic-based site for GE that explained for users how the new smart energy grid would help the world with lower cost, improved utility, and better access to renewable energy resources.  

Launched as part of a Super Bowl campaign, users continued to be drawn to the site for months after through the many organic user-generated videos of people experiencing the augmented reality experience for themselves.

We pushed the limits of the AR technology when it had only previously been experimental.  

To calculate the many permutations of equations in the infographics, I worked with an international nuclear energy consultant, and used my background in advanced mathematics.