As an integrated program manager at Meta, I was part of the GTM (go-to-market) cross-functional campaign and product team launching the pro version of the iconic VR headset.

I managed the workstream for the product film, highlighting the beauty and capabilities of the device. The video and imagery that came out of that was used across social, web, CRM, PR, and 3P retail channels. Teaming up with Man Vs Machine as our production partner, I worked with our internal marketing, product, media, and channels teams, as well as leadership, and helped run the workstream from strategy to finish and beyond. We addressed campaign pivots and ensured the success of the launch campaign.

Working with cross-functional teams company-side, ensuring that teams’ needs are met and input taken into account, while staying focused on the end goal of a successful marketing campaign, has been a favorite career experience. This taps into my own range of experiences from running a company, leading teams, production, and working with tech clients.

The product film was a large success within the overall campaign, and the work was used across PR, launch events, paid and organic social and media, in multiple global markets.