Goodby, Silverstein & Partners - Senior Interactive Producer
What do you do when you need to create a global campaign around new (global) Late Night flavors of Doritos chips with interactive music videos that need to incorporate the product, one headliner celebrity, and 5 global bands?
You create a production platform where a custom-built 360-degree filming rig and core team travel to each of the participating 5 countries to plan and shoot their own unique 360 music video - and this was in 2010, the first 360 degree music videos, playing in a custom-built 360 video player on the site.
You create an augmented-reality driven music video for the headliner, Rihanna, where the user needs to be holding the product in their hands in order to unlock the sexy, darker, late night version of the video.
You create a globalized site, personalized and translated for each country.
Not a single media dollar spent on this campaign. $5Million in earned impressions.