Mother New York - Head of Digital Production

Stella Artois Cidre is the perfect drink for a summer picnic.  

To launch the beverage in New York, we put together a sweepstakes for people to win a valuable piece of real estate in the Hamptons for the summer - a perfect, picnic-sized property.

Users could view a tour of the property on StellaArtois.com or have "Le President" call their phone to have an interactive video chat to assess whether they were suitable future owners of the picnic space.